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THE PURPLE LOOP features attractions in Abilene, Lubbock, Midland, San Angelo and more. It includes the Forts and Pecos Trail regions as well as a sampling of every loop.

SELECT THE DESTINATIONS AND WAYPOINTS THAT MATCH YOUR GROUP’S INTERESTS  —  Each attraction is located in a city on the Purple Loop. Click here to view the Purple Loop map.

5-D Western Custom Hats

Owner Damon Albus stocks cowboy accessories and crafts hats. Guests are welcome to look at the workshop, where he also creates custom leather goods. 5-D is a complete hat shop and can handle any service, from new custom hats to refurbishing a favorite hat. 

12th Armored Division Memorial Museum

Reflect on WWII history at the 12th Armored Division Memorial Museum, honoring the sacrifice of the great men and women who served as "Hellcats" in the US Army. 

Abilene Zoo

Hand feed a giraffe, paddle a swan boat or take a tour on the Safari Express Train. 16-acre landscaped grounds feature more than 1,000 animals of 250 species.  

Frontier Texas!

Begin a Abilene tour at Frontier Texas!, home to the Forts Trail Visitor Center and one of the few storytelling museums in the world featuring life-sized holograms. Visitors can meet - at least figuratively - some of the real people who lived and died on the Texas frontier between 1780 and 1880.  

Grace Museum

A restored landmark that is home to three museums: art, children's, and history.  

Jacob's Dream Statue

40-foot bronze sculpture that illustrates a biblical scene from Genesis 28.  

National Center for Children's Illustrated Literature

A one-of-a-kind museum, the "Nickel" features artwork from children's books and stories, with special exhibition and a summer festival. 

Paramount Theatre

Fully restored 1930s theater offering live performances. 

Storybook Capital of Texas

Scout out familiar literary characters such as the Cat in the Hat and the Man in the Moon, here in the Official Storybook Capital of America - featuring the largest public collections of storybook sculptures in the world.  

Fort Chadbourne

Built in 1852, Fort Chadbourne served as a frontier post and a Butterfield Overland Mail Stage before becoming one family's ranch headquarters for eight generations. Native American, military, and ranch history intertwine at this site.

Perini Ranch Steakhouse

The famous family-owned ranch and steakhouse featured by Texas Monthly and the Food Network.  

American Windmill Museum

Housing more than 170 rare and fully restored windmills that tell the story of irrigation, ranching, and railroads. Adults and children alike will enjoy the awe-inspiring “Legacy of the Wind” mural and world’s largest model train.

Award-Winning Wineries

Home to six wineries, some of the best wines in Texas are bottled right here on the High Plains. Whether you prefer dry whites or deep reds, we have a glass of award-winning wine just for you.

Bayer Museum of Agriculture

This newly expanded museum, situated on a prominent hilltop above the Canyon Lakes, features unique agriculture exhibits such as horse-drawn implements, crop dusters, and GPS-driven equipment

Depot Entertainment District

The Depot District offers nightly live music at various venues such as the historic Cactus Theater, The Blue Light, or The Garden. Within walking distance is delicious restaurants, quaint boutiques, and local galleries.

West Texas Walk of Fame/Buddy and Maria Elena Holly Plaza/Buddy Holly Statue

A larger-than-life tribute to the Lubbock musician who inspired the world of rock ’n’ roll, and “Walk of Fame”
honoring other West Texas music legends from Waylon Jennings to Natalie Maines. 

Buddy Holly Center

Located in the historic Depot Entertainment District, the center houses a permanent exhibition dedicated to the life and music of Buddy Holly and displays unique memorabilia donated by the family, friends, and fans of Lubbock’s favorite son. The newly restored J. I. Allison House opened in 2013, invites visitors to see what home life was like in the 1950s for Buddy Holly and his Crickets band members. 

Louise Hopkins Underwood Center for the Arts

LHUCA (Louise Hopkins Underwood Center for the Arts) is a must-see when it comes to contemporary art on the South Plains. Visitors will find that LHUCA is not only a place to see art, but experience it as well. Its campus includes multiple working studios, visual art galleries, a theatre and rehearsal hall and various classes that you can drop into throughout the year.

Lubbock Lake National Historic Landmark

An internationally recognized archaeological and natural history preserve where mammoth bison once roamed, you’ll find an interpretive center, multiple exhibits, plus 4.5 miles of outdoor trails.


Silent Wings Museum

From 1942 to 1944, Lubbock was home to the majority of American Glider Pilots and their flight training for World War II. To preserve their history and bravery, the Silent Wings Museum tells the story of the U.S. Glider Program and is home to three exhibit galleries, a C-47 airplane, research library, multimedia theater and one of the few fully restored World War II gliders in existence.

Texas Tech University Public Art Collection

More than 100 sculptures, viewable from a vehicle or on foot, grace the grounds of one of the nation’s most beautiful university campuses. The collection, ranked in the Top 10 of university public art collections by Public Art Review, is guided by members of the University Public Art Committee, which includes faculty, staff, students, alumni, university and community leaders.

Museum of Texas Tech University

Explore exhibits featuring a total of nearly 5 million objects at the Museum of Texas Tech University. You’ll discover collections in the arts, humanities and natural sciences, as well as the Moody Planetarium with daily laser and star shows.

Science Spectrum & Omni Theatre

Entertainment and education meet at one of Lubbock’s favorite attractions, the Science Spectrum & OMNI Theater. Kids and adults alike\ will step into a unique, hands-on museum that features interactive science exhibits, Lubbock’s only public aquarium, thrilling programs at the OMNI Theater and much more.

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